Privacy Policy

Last updated: 30 October 2026

Identity and Role of the Data Controller

alertizo acts as the data controller for the personal data processed through this website. We are responsible for determining the purposes and means of processing your personal data in connection with our professional hub for live television production services. Our registered address is Orange Tower, MediaCityUK B4, Salford Quays, Salford M50 2HE, United Kingdom and you can contact us using the details provided on our Contacts page or via enquiries@salford.ac.uk.

Scope of This Notice and People It Covers

This privacy notice applies to all visitors to our website, including individuals who submit enquiries through our contact form, register for courses or resources, or otherwise interact with our platform. It covers users located in the United Kingdom and explains how we handle personal data collected from you when you access our services related to studio equipment integration, camera techniques, acoustic optimisation, lighting setups and production processes.

Categories of Personal Data and Sources

We collect personal data directly from you through forms, account creation or correspondence. This includes identification information such as your name, contact details like email address and telephone number, professional information including your job title and organisation, and technical data such as IP address, browser type and usage patterns. We may also receive data from third-party analytics providers or when you interact with our cookie banner. No data is obtained from publicly available sources without your prior interaction.

Purpose-by-Purpose Explanation of Processing and Legal Basis

We process your data for several specific purposes. To respond to enquiries submitted via the contact form we rely on legitimate interests or consent where appropriate. For delivering course materials and managing enrolments in our live television production hub we process data under contract performance. Website analytics and improvement of services such as camera techniques content are based on legitimate interests. Marketing communications occur only with your explicit consent. Compliance with legal obligations such as tax or regulatory requirements forms another basis. Each purpose is limited to what is necessary and we document the lawful basis before processing begins.

Whether Providing Data Is Required and Consequences

Providing certain personal data is necessary to use features like the contact form or to enrol in courses. If you choose not to supply required information we may be unable to respond to your enquiry, process your registration or deliver the requested services. Optional fields such as additional comments can be left blank without affecting core functionality. You retain the choice to withhold data where consent is the basis, though this may limit personalised features.

Cookies and Similar Technologies

Our site uses cookies and similar technologies to enhance functionality, analyse traffic and remember preferences. A site-wide cookie banner allows you to manage your choices. Full details including types of cookies and how to control them are set out in our separate Cookie Policy, which you can access from the footer. We do not use cookies for purposes beyond those disclosed and we respect your browser settings where technically feasible.

Processors, Service-Provider Categories, Recipients and Disclosures Required by Law

We engage processors such as hosting providers, email delivery services and analytics platforms to support our operations. These parties receive only the data necessary for their function and are bound by contracts requiring appropriate safeguards. We may disclose data to law enforcement or regulatory bodies when legally required, or to professional advisers under strict confidentiality. No sale of personal data occurs.

International Transfers and Safeguards

Some processors may be located outside the United Kingdom. In such cases we ensure appropriate safeguards including standard contractual clauses approved by the UK Government or adequacy decisions where available. We assess the level of protection in the destination country and document the measures taken before any transfer.

Specific Retention Periods or Criteria

We retain personal data only as long as necessary for the purposes outlined. Enquiry data is kept for up to two years after last contact. Course enrolment records are retained for seven years to meet accounting and regulatory requirements. Technical logs are deleted after twelve months. You may request earlier deletion where lawful. Criteria include legal obligations, ongoing contractual relationships and legitimate business needs such as defending legal claims.

Security and Data-Minimisation Practices

We implement appropriate technical and organisational measures including encryption, access controls and regular security reviews to protect your data. Data collection is limited to what is relevant for each purpose. While we take reasonable steps we cannot guarantee absolute security against all threats and encourage you to use strong passwords and secure connections.

All Applicable Data-Subject Rights and Practical Method for Exercising Them

You have rights to access, rectification, erasure, restriction, portability and objection. To exercise these rights please contact us at enquiries@salford.ac.uk or through the contact form on our Contacts page. We will respond within one month and may request verification of identity. No fee applies unless requests are manifestly unfounded or excessive.

Right to Withdraw Consent and Object to Direct Marketing or Profiling

Where processing relies on consent you may withdraw it at any time by using the unsubscribe link in emails or contacting us directly. You can object to direct marketing and any profiling for marketing purposes at any point. Withdrawal does not affect processing carried out before the withdrawal.

Right to Complain to the Competent Supervisory Authority

If you believe we have not handled your data appropriately you may lodge a complaint with the Information Commissioner's Office, the UK supervisory authority. Contact details are available on their website. We encourage you to contact us first so we can address concerns promptly.

Children or Age Restrictions

Our services are intended for professionals and individuals aged 18 or over. We do not knowingly collect personal data from children under 18. If we become aware that data from a minor has been collected we will delete it promptly.

Automated Decision-Making and Profiling

We do not engage in automated decision-making or profiling that produces legal or similarly significant effects. Any analytics used are for service improvement only and do not result in automated decisions affecting individuals.

Policy Changes and Effective Date

We may update this policy to reflect changes in law or practice. The last updated date appears at the top of the page. Continued use of the site after changes constitutes acceptance of the revised policy. We recommend reviewing this page periodically.